Today I wanted to share with you a type of session that you may not often see on my social media, but one that is quickly becoming a favorite of mine—photographing local business owners in their element.
Brand photography is rapidly increasing in popularity as small business owners realize how important high quality, consistent visual content is to their social media and marketing materials….and I am here for it. These kind of sessions are FUN. And, they satisfy both sides of my photography love—-the student in me who always thought I would be photographing commercial design work for large companies, and the artist in me who loves capturing people and their essence.
And of course, from a consumer standpoint, as a very, very visual person, I understand this trend—I can form an opinion about a business in seconds, based on what I see and how things are presented. And right or wrong, this is the direction things are moving.
For example, according to Social Media Today, 40% of consumers are unlikely to become emotionally invested in your business without an online presence. 40%. We (and I say we, because you know I have a love/hate relationship with social media) could be losing almost half of our business by not maintaining a visually strong online presence. Noting this as my reminder to do this myself soon.
Here are some more thoughts on why branding is so important:
“When you and/or your team can be seen throughout your marketing, potential clients will be able to see who they would be working with, get a glimpse into the process, and imagine themselves being a part of that experience. Photos with humans in them take your products and services from seeming unattainable, conceptual or hypothetical, and bring them into reality as something tangible, achievable and desirable.”*
We have since done a second branding session for this local small business, but my right-brain-ness wants me to share in order, so here you are: Cowtown Clay’s owners Kellie and Lindsay, with their real babies and their business baby. Which has, as you may have imagined, completely taken off. These ladies sell out appointments within minutes, and for good reason—the product is so special, and these ladies are the real deal. You can find them on Instagram @cowtownclay, and online at https://www.cowtownclay.com.
*from Hollie Arnett at Black & White Photography
